Amy Baklund Chief Marketing Officer

Amy Baklund brings extensive executive leadership experience in strategic marketing, brand development, and business growth across Fortune 50 consumer brands, international retail, and specialty veterinary medicine.

As Chief Marketing Officer of Fetch Specialty & Emergency Veterinary Centers, Amy leads marketing strategy, brand positioning, and growth initiatives, with a focus on strengthening relationships within the referring veterinary community, expanding Fetch’s market presence, and supporting the organization’s commitment to exceptional specialty and emergency veterinary care.

Throughout her career, Amy has held senior executive positions, led international business initiatives, and founded her own strategic marketing consultancy. Her experience combines corporate leadership with an entrepreneurial approach to building brands, developing high-performing teams, and driving sustainable growth.

Amy is equally committed to service and advancing the veterinary profession. She serves as an advisor to VANE (Veterinary Angel Network) and was a founding board member of Ethos Discovery, a 501(c)(3) nonprofit dedicated to advancing scientific research in veterinary and human medicine. Her nonprofit and advisory work reflects a longstanding belief in the power of collaboration to create meaningful and lasting impact.

An intrepid world traveler who has explored 54 countries and counting, Amy enjoys experiencing new cultures, seeking adventure, and connecting with people around the globe. Closer to home, she enjoys spending time outdoors with her Bernese Mountain Dog, Lemon, who shares her enthusiasm for hiking and new adventures.